Privacy policy
Privacy Policy
Last Updated: August 2026
Welcome to PureLure.
PureLure operates this online store and website, offering premium skincare products under the LUMORA™ brand. Our store is powered by Shopify, which enables us to securely provide our products and services.
This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, place an order, create an account, contact us, or otherwise interact with our Services.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect
Depending on how you interact with our website, we may collect the following information:
Contact Information
- Full name
- Email address
- Billing address
- Shipping address
- Phone number
Payment Information
Payments are securely processed by trusted payment providers such as Shopify Payments, Stripe, PayPal, or other authorized providers.
PureLure does not store your complete credit or debit card information.
Account Information
If you create an account, we may collect:
- Username
- Password
- Preferences
- Order history
Order Information
We collect information related to your purchases, including:
- Products purchased
- Cart contents
- Wishlist items
- Returns
- Exchanges
- Order history
Device Information
When you browse our website, we automatically collect:
- IP address
- Browser type
- Device type
- Operating system
- Language
- Time zone
- Website usage information
How We Collect Your Information
We collect personal information:
- Directly from you when you place an order or contact us.
- Automatically through cookies and similar technologies.
- From Shopify and our trusted service providers.
- From payment processors and shipping partners.
How We Use Your Information
We use your information to:
- Process and deliver your orders.
- Process payments securely.
- Provide customer support.
- Send order confirmations and shipping updates.
- Improve our website and shopping experience.
- Prevent fraud and unauthorized transactions.
- Comply with legal obligations.
- Send promotional emails (only if you have subscribed).
Cookies
PureLure uses cookies and similar technologies to:
- Keep your shopping cart active.
- Remember your preferences.
- Improve website performance.
- Analyze website traffic.
- Personalize advertising and marketing.
You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website.
Sharing Your Information
We only share your information when necessary to operate our business.
This may include:
- Shopify
- Payment providers
- Shipping carriers
- Marketing providers
- Analytics providers
- Legal authorities when required by law
We never sell your personal information.
Shopify
Our store is powered by Shopify.
Shopify processes certain personal information in order to securely operate our online store, process payments, and improve its services.
You can learn more about Shopify's Privacy Policy here:
International Data Transfers
Your information may be transferred to and processed in countries outside your country of residence.
Where required by law, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses to protect your personal information.
Data Retention
We retain your personal information only for as long as necessary to:
- Fulfill your orders
- Provide customer support
- Meet legal obligations
- Resolve disputes
- Prevent fraud
When no longer required, your personal information is securely deleted or anonymized.
Your Rights
Depending on your country of residence, you may have the right to:
- Access your personal information.
- Correct inaccurate information.
- Request deletion of your personal information.
- Receive a copy of your personal information.
- Withdraw consent where applicable.
- Object to certain processing activities.
To exercise any of these rights, please contact us using the email below.
Marketing Communications
If you subscribe to our newsletter, we may occasionally send promotional emails regarding:
- New products
- Exclusive offers
- Discounts
- Product updates
You may unsubscribe at any time by clicking the "Unsubscribe" link included in every marketing email.
Children's Privacy
Our website is not intended for children under the age of 16.
We do not knowingly collect personal information from children.
If you believe a child has provided us with personal information, please contact us immediately so we can remove it.
Data Security
We take reasonable technical and organizational measures to protect your personal information.
However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements.
Any updates will be published on this page together with the revised Last Updated date.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
PureLure
Official Brand: LUMORA™
🌐 Website: www.purelure.shop
📧 Email: support@lumora.com